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Stop Making These 6 Google Ads Mistakes and See Your Business Soar

 

Stop Making These 6 Google Ads Mistakes and See Your Business Soar

Anyone who has ever used Google Ads knows that it can be a complex system. If you're not careful, you can easily waste a lot of money on ads that don't convert. To save you some time and money, we've compiled a list of the six most common Google Ads mistakes. Avoid these pitfalls and you'll be well on your way to creating a successful ad campaign.


Stop Making These 6 Google Ads Mistakes and See Your Business Soar


You’re Either Ignoring or Always Following the Suggestions from Google Ads’.

The Ad Group


Ad groups are the core of your Google Ads campaign. This is where you will create your keyword lists and write your ads. You can put as many or as few keywords into your ad group as you like. If you have an ad group with lots of keywords, you may want to consider breaking it up into smaller groups so that you can target each keyword more accurately. In general, each ad group should contain around 30 keywords.

We recommend that you start with a small number of ad groups and then gradually increase them over time. Once you have set up your ad groups, you can start to write your ads. There are two types of ads that you can write:


1. Text Ads

2. Image Ads


Text Ads

Text ads are the most common type of ad used on Google Ads. They are usually made up of three headlines, a description and a display URL. The headlines are the most important part of your text ad, as they are what people will see first. Try to make your headlines as relevant and eye-catching as possible. The description is where you can sell your product or service in more detail.

Image Ads

Image ads are less common than text ads, but they can be very effective. Image ads are made up of a headline, a description and an image. The image is the most important part of your image ad, so make sure that it is relevant and eye-catching.


The Campaign

Your campaign is the structure that contains your ad groups. You can have as many or as few campaigns as you like. We recommend that you start with one campaign and then gradually increase the number of campaigns over time.

When you are setting up your campaign, you will need to choose a campaign type. There are four main types of campaign:


1. Search Campaigns

2. Display Campaigns

3. Shopping Campaigns

4. Video Campaigns

Search Campaigns

Search campaigns are the most common type of campaign. They are designed to show your ads when people search for keywords that are relevant to your business.

Display Campaigns


Display campaigns are designed to show your ads on websites that are relevant to your business. Your ads will be shown as banner ads, text ads or both.

Shopping Campaigns

Shopping campaigns are designed to show your ads on Google Shopping. Google Shopping is a product search engine that allows people to search

 Google Ads Updates That Are Happening Now (+What You Need to Do)


1. Ad Extensions

 Ad extensions are ads that appear alongside your ad units. When someone clicks on your ad unit, they go directly to the site where your ad extension lives. If you have an app, your ad extension could show up while people use the app. This is especially useful if you’re running a mobile-only campaign. 

 2. App Extensions

 App extensions are similar to ad extensions except that they live inside apps. When someone uses your app, the ad extension shows up. This gives you access to even more powerful data about how users interact with your content. 

 3. App Call Extensions

 Call extensions allow you to extend your call extensions to any number or website. So if someone calls your business, they’ll get a prompt to leave their name and phone number. 

 4. Auto Bidding

 Auto bidding lets Google manage bids for you automatically. If you want to run a low-cost campaign, auto bidding can save you money. If you want to target specific keywords or locations, you can do that too. 

 5. Bid Modifiers

 Bid modifiers let you change the cost of your bid based on certain factors. For example, you can increase your bid price if you’re targeting a particular keyword or location. Or if you’re using negative keywords, you can lower your bid price. 


 6. Brand Safety Score

 Brand safety score measures whether or not your brand appears safe on Google Search. This helps ensure that your brand doesn’t appear in search results that may harm your reputation. 

 7. Custom Audiences


 Custom audiences allow you to create lists of contacts who meet specific criteria. You can then use those lists to send them messages or follow up with them later.


How to Set Your Agency Apart with Programmatic Advertising

1. Advertisers should understand how programmatic advertising works.
 Programmatic advertising uses real-time bidding (RTB) technology where advertisers bid on ad spaces in real time. RTB allows for a more dynamic environment where advertisers can change their bids based on the value they place on each impression. 


 2. Advertisers need to know what data is available to them.

 Advertisers can use a variety of tools to find out information about their audience, including demographic data, interest, location, device type, etc. While some of this data may not be available until after the campaign launch, advertisers should still have access to some of these metrics before placing their first bid.

 3. Advertisers should consider targeting their audience using different channels.

 The way people interact with content online changes over time. As a result, ads placed across different platforms should reflect those differences. For example, if an advertiser wants to target men ages 25–34, they should look at both Facebook and Google Display Network ads. However, if an advertiser is looking for women ages 35–44, they would only want to focus on the Google Display Network.

 4. Advertisers should take advantage of the full range of options available to them.

 Some of the most popular ways to advertise include retargeting, remarketing, display ads, video ads, social ads, native ads, and mobile apps. Each platform provides unique benefits, so advertisers should explore them all.


 5. Advertisers should make sure their campaigns are set up correctly.

 If an advertiser doesn’t follow proper setup guidelines, they could end up wasting money on ineffective campaigns. For example, if they don’t set their bid amounts properly, they could end up paying much less than they anticipated. Also, if they don ‘t ensures their creatives are optimized for the platform, they could miss out on valuable impressions. To avoid these mistakes, advertisers should always test campaigns and review results to determine if they’re performing well.


 6. Advertisers should measure performance regularly.

 While it's tempting to wait until the final results to assess performance, advertisers should check their campaigns frequently throughout the duration of the campaign. If they keep track of their progress, they'll be able to identify issues early and address them before they become costly problems.

 7. Advertisers should be prepared to adapt their strategies.

 As digital marketing evolves, advertisers should expect to make adjustments along the way. For example, if a particular channel isn't working, they shouldn't hesitate to switch tactics. However, they should also be willing to learn from their mistakes.


Social Media Bad Habits to Kick in the New Year

1. Posting Too Much

 It's pretty obvious how posting too much content on social media can turn off your followers. But what about posting too little content? That's just as bad, if not worse. You want to make sure you're posting at least once per day. If you post more than twice in a day, you'll start to lose your audience. And if you don't have any posts, you're losing out on potential sales.

 2. Not Responding to Comments


 If you've ever posted something on social media, then you know how important comments are. People love to share their opinions with others, especially when they agree with them. So, it's really important that you respond to those who comment on your content. Even if you disagree with their opinion, you should still try to reply to them. Otherwise, people may think you ignore them, and that could hurt your brand.


 3. Being Self-Centered

 You may feel like everyone else is talking about themselves, but the reality is that no one cares about you unless you care about yourself first. Social media isn't just for posting pictures of your food; it's also for sharing stories of your life. So, don't forget about yourself!

 4. Overlooking Your Audience

 When you're using social media, you need to remember that not everybody uses Facebook, Twitter, Instagram, etc., the same way you do. While some people use these platforms to stay connected with family and friends, others use them to sell products or services. When you're posting, make sure you take into account who you're trying to reach.

 5. Ignoring Feedback


 No matter how good you are at social media marketing, you won't get anywhere without feedback. There's always someone who doesn't like your product or service, and that's okay. However, it's best to pay attention to negative reviews and address any issues that arise.

 6. Spamming

 Spamming is when you post the same thing over and over again. Don't do this. Instead, create unique content that your audience wants to read, and make sure it's valuable. Also, don't forget to check your spam filter before sending messages.

 7. Using Hashtags Irresponsibly

 Hashtags aren't meant to be used arbitrarily. Instead, you should only use them when you have something specific to say. This makes it easier for people to find your content.

What can I do to stop my YouTube addiction?


1. Use the app called “YouTube Kids”

 If you have kids who use the internet a lot, then you might want to consider installing the app called “Kids Mode”. This way they won’t get access to any inappropriate content.

 2. Limit their time online

 You should limit how much time your kids spend online. If you don't know where they are at the moment, you can check the app called 'Find My Phone' which helps you track them down if they're lost

. 3. Set rules

 Set clear guidelines about what they can and cannot watch online. Make sure you talk to your children about what's appropriate and what isn't. You can find some great examples of videos below!

 4. Talk to them

 Don’t just tell your child not to go online. Explain why you think it’s bad for them and discuss the consequences of doing so. Tell them how you feel about it. And make sure you stick to your guns – if they continue watching videos online, you need to set limits again.