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You Don't Have To Be A Big Corporation To Start 15 DIGITAL MARKETING METRICS

You Don't Have To Be A Big Corporation To Start 15 DIGITAL MARKETING METRICS
  Every marketer has their own version of the same goal: to prove that the work you do has a positive

 impact on your organization. This is why marketing ROI is such a big deal: it's the one thing that lets you tie your work back to concrete, measurable results.

 But what are you supposed to do when calculating your ROI feels like the most confusing thing in the world? 


You Don't Have To Be A Big Corporation To Start 15 DIGITAL MARKETING METRICS





The answer is simple: start with understanding what digital marketing metrics matter, and then measure them. We've put together a list of 15 digital marketing metrics that will help you understand and show off your ROI to bosses, clients, investors, or anyone else who wants proof that your work matters.


If you're going to measure digital marketing, you need to know what metrics to measure. Here are 15 important ones.


  •  Click-Through Rate (CTR)
  •  Conversion Rate (CVR)
  •  Bounce Rate (BR)
  •  Cost Per Lead (CPL)
  •  Lifetime Value of a Customer (LTV)
  •  Customer Acquisition Cost (CAC)
  •  hare of Voice (SOV)
  •  Page Views Per Session (PVPS)
  •  Engagement Metrics
  •  Average Order Value (AOV)
  •  Earnings Per Click (EPC)
  •  Return on Investment (ROI) and Return on Ad Spend (ROAS)
  •  Revenue Per Visitor (RPV) and Revenue Per Mille (RPM)


You’re a digital marketer — or at least you’re trying to be. You’re trying to create and execute a sound digital marketing strategy, and you have a lot of moving parts in place. You also have a budget that you need to justify with numbers, or else your boss is going to start wondering why they keep investing in your “digital nonsense,” as they like to call it.


So, you need metrics — specific digital marketing metrics — that can prove your strategy is working. Sure, you could just show ROI for the whole campaign, but having the right metrics can help you go even further with your boss, especially if they’re not particularly tech-savvy.

But what are those magical metrics? And how do you measure them? Here are 15 important ones to know:


1) Site Traffic: This is the number of visitors who visit your site in a given period of time. It can be measured by the number of unique visits (individuals), total visits (including repeat visits), or by the frequency at which people visit your site.


2) Click-Through Rate (CTR): The percentage of people who click on an ad or link after seeing it is called CTR


Digital marketing campaigns are all about the numbers: understanding them and knowing what they mean will be the difference between success and failure. Here are 15 important digital marketing metrics you need to know: 


1. Visits


2. Time on Page


3. Bounce Rate


4. Sources of Traffic


5. Conversion Rate


6. Website Lead Form Completion Rate


7. Inbound Links and Social Shares


8. Content Engagement


9. Email Open and Click-Through Rates


10. Social Media Reach, Engagement, and Following Growth


11. PPC Click-Through Rate (CTR)


12. Sales Revenue by Channel or Campaign


13. Customer Lifetime Value (LTV) or Cost Per Acquisition (CPA)


14. Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs) Ratio


15. Retention Rate


Do you ever wonder what your marketing metrics really mean?


  • When you think about your digital marketing campaigns, do you ever have trouble convincing the leadership of your company that they're working?


  • Maybe it's time to look at what you're measuring.


  • Sure, leads and traffic are important to any business, but they aren't the only things that matter. In fact, there are 15 other metrics besides those two that will help you showcase your return on investment (ROI) and prove to your boss or clients how well your campaigns are performing.


  • Digital marketing is all about big data. It can feel like there are metrics to track everywhere, but not all metrics are created equal. You don't have time to track every single one of them, so what should you be tracking?


  • In this post, we'll go over 15 of the most important digital marketing metrics you need to know.


  • We've broken them down into three categories:


  • Customer/audience engagement metrics -- including time on site, bounce rate, and exit rate


  • Traffic metrics -- including traffic sources and mobile vs. desktop traffic


  • Conversion metrics -- including conversion rates and cost per acquisition


  • Learn what digital marketing metrics you must understand and measure to showcase your ROI. Here are 15 important ones to know.


  • What is yours?


  • -Organic Traffic


As a marketer, you need to know that the strategies and tactics you’re using for your digital marketing are effective. How can you do that? You need metrics! Without them, you won’t be able to confidently prove your success or identify areas of improvement.


Here are 15 important digital marketing metrics that you must understand and measure.


1. Website Traffic


More visitors typically means more opportunity to convert prospects into leads, so traffic is a common benchmark for measuring the success of most digital marketing campaigns. For example, if you’re running a

 PPC campaign, you’ll want to see an increase in traffic to your website as a result. If your goal is lead generation, then the number of new leads generated can be used as a metric for success.


2. Leads Generated


The number of new leads generated from your digital marketing efforts is one way to measure how well you are converting website visitors into potential customers. This is especially important because, once again, more leads usually means more opportunity to close sales and increase revenue.


3. Cost Per Lead


You should also measure cost per lead (CPL) because it helps you understand how much (in dollars) each new lead costs. To calculate


You already know that digital marketing is a huge part of driving your business forward. But with so many different types of marketing and all the different platforms you can use them on, it can be hard to keep track of what's working and what isn't.


That's why we've put together this list of the most important digital marketing metrics to understand and measure. When you've got a handle on these, you'll be better able to showcase your ROI and make more strategic, data-driven decisions about how to move forward in the future.


1.  Website traffic: Know how many people are visiting your website and where they're coming from. This will help you know if you're getting enough overall traffic and what sources are driving the most visitors to your site.


2.  New leads: If you aren't getting new leads, your business won't keep growing. This metric will let you know if your marketing strategies are working at drawing in new customers or clients.


3.  Lead conversion rate: This will tell you what percentage of leads end up becoming customers or clients (aka, how well you're doing at converting leads into paying customers).


4.  Engagement rate: Are people engaging with your content? Find out by tracking engagement


Digital marketing is not just a new shiny toy on the marketing shelf. It's a core component of any business.


  • For all its power and potential, the ROI of digital marketing can be difficult to measure and understand. However, it's important to know the key metrics that drive real business results.


  • Knowing your marketing metrics helps you understand which areas of your business to prioritize and improve upon based on your specific goals.


  • Here are 15 key digital marketing metrics you should use to measure and understand your company's performance:


  • - Conversions Goal Completion: This is the number of visitors who completed the conversion goal you set for your site (i.e., signups, downloads, purchases).


  • - Conversion Rate: This is the percentage of visitors who came to your website from a specific digital marketing campaign who completed a conversion goal.


  • - Cost per Click (CPC): This is the amount you pay for every click on your ad. It varies depending on many factors including click-through rate (CTR) and quality score.


  • - Customer Acquisition Cost (CAC): This is calculated by dividing all the costs spent on acquiring more customers (marketing expenses) by the number of customers acquired in the period the money was spent.


- Cost per


If you're reading this, you're probably in a position where your boss or the people who sign your paycheck want to see the impact of what you're doing. That's not unreasonable—who wouldn't want to understand the return on their investment? But let's face it: if you work in digital marketing, this can be a tough ask.

How do you prove your worth when even determining if your strategy is working can feel like a big risk? How do you show that digital marketing is important and should be protected from the budget axe?

The good news is that there are 15 digital marketing metrics out there that can help you measure and showcase ROI. These things don't have to be scary! If you understand them, they can be an enormous help in proving that digital marketing is worth investing in.

One of the biggest challenges for marketers is proving the ROI of their marketing efforts.

But with the right metrics, you can accurately determine if your campaigns are delivering measurable returns.

By understanding the best digital marketing metrics to track, you’ll be able to prove how your campaigns are meeting business objectives and generating value. In this article, we’ll cover 15 digital marketing metrics that matter most. Let’s dive in.

In digital marketing, it can be tricky to prove that your efforts are actually making a difference. After all, how do you know that the people who clicked on your ad were going to make a purchase from you? How do you know if they would have found out about your business through another channel?


But that doesn't mean that there aren't ways for you to measure the success of your digital marketing efforts. There are several different metrics you can watch to get a sense of what's working and what isn't. Here are 15 important ones!