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What Does an SEO Consultant Do? Roles and Responsibilities

 Email, PPC/paid search, and social media advertising are all high quality pillars of digital marketing. However, in phrases of importance, none of these areas come shut to search engine optimization. For that reason, the job of an search engine marketing guide is recession-proof.

What Does an SEO Consultant Do? Roles and Responsibilities




Since tens of millions of human beings flip in the direction of search engines to seem for answers, each commercial enterprise proprietor needs their internet site to exhibit up on the first web page for applicable

 search queries. However, wrapping our brains round complicated Google algorithms and figuring out methods to play by means of the policies is difficult.

Even if we do, there’s no assurance that things will play out in your favour.

That’s the place an website positioning advisor comes in. Whether you’re an search engine optimization who objectives to turn out to be an unbiased marketing consultant or a commercial enterprise proprietor involved in

 hiring one, hold reading. In this article, I’ll describe the search engine marketing advisor position, spotlight what they can do for a business, and wreck down their job description.



Who is an search engine optimization Consultant?


  • An website positioning marketing consultant is an website positioning specialist who devises, implements, and executes a complete web optimization approach – overlaying each on-page and off-page aspects – to enhance and hold the rankings of their customers in Google, Bing, and/or Yahoo natural search engine results.


  • These gurus provide their search engine marketing consulting offerings on freelance or contractual groundwork (just like a advertising and marketing consultant). An company might also pick out to name their full-time in-house search engine optimisation professional a “consultant” on paper, however commonly that’s now not the case.


  • Startups and massive Fortune five hundred agencies alike are seeking the offerings of search engine optimisation consultants. Furthermore, web optimization consultants can serve a broad range of niches, ranging from healthcare to real-estate.


  • Most consultants provide their offerings as a freelancer via exceptional on-line platforms, independently as a registered website positioning company/SEO agency, or both.


How an web optimization Consultant Can Impact the Business Bottom Line


  1. Hiring an web optimization consultant, even though no longer continually cheap, is well worth each and every cent.
  2. If you’re a commercial enterprise owner, here’s how bringing an search engine optimization guide onboard can assist your business:
  3. They can assist enhance your search engine rankings on Google search for aggressive keywords.
  4. They can help make bigger natural site visitors to your website.
  5. An search engine optimization advisor can enhance the credibility of your commercial enterprise by using strengthening your on-line presence.
  6. They can assist you supply a high quality user-experience and construct purchaser loyalty.
  7. Of course, all of the above, will sooner or later lead to accelerated manufacturer awareness, expanded purchaser engagement, and higher conversion rates.
  8. A well-designed search engine optimization marketing campaign that integrates flawlessly with the broader advertising method can do wonders for a business. But that’s solely viable if it’s devised and done by using an trip professional.


The Roles and Responsibilities of an search engine optimisation Consultant


On the surface, each web optimization guide has one core accountability – to make sure excessive rankings of their client’s internet site in natural search results.


Of course, that itself entails a lot.


Here is a complete description of what an search engine optimization guide does:


1.      Understand Business Niche and Requirements

Before something else, a suitable search engine optimisation marketing consultant would take a step returned to recognize the business, its niche, and its strategic objectives.


For that reason, they work intently with the predominant stakeholders – generally the CEO, com, president, etc. – to apprehend everything.


This core accountability permits them to devise a stable web optimization method that solely makes use of white hat methods to yield promising results.


It is in the course of this section that the web optimization marketing consultant describes their desires (that align with the strategic objectives) and design out a roadmap.


2.      Conduct Extensive Keyword Research

A essential component of an SEOs job is to habits key-word research.


This potential discovering unique terms/queries that human beings inside the goal target audience of your commercial enterprise normally search for on Google or any different search engine. Using an search engine

 optimization tool, like Ahrefs or SEMrush, the advisor shortlists the most applicable and worthwhile keywords, and then work in the direction of rating for them.


To shortlist promising keywords, the advisor appears at a bunch of extraordinary metrics, including:


  • Search Volume – the complete variety of human beings looking out for a unique keyword. If solely a handful of human beings kind in that keyword, there’s no factor in going after it.
  • Keyword Difficulty – scored from zero to 100, KD suggests how hard it is to rank for a given key-word based totally on its search volume, the nice and depth of present content, and the popularity of web sites presently rating for it.
  • Domain Authority/Rating – though now not an respectable metric, it suggests the attainable of a internet site to rank for challenging keywords.
  • After shortlisting worthwhile keywords, the website positioning marketing consultant maps them out to the touchdown pages on the website.


3.      Assist with the Content Strategy

With the listing of key phrases at hand, the web optimization guide – in collaboration with a content material advertising strategist – to create a specific content material strategy.



  • Coming up with new content material thoughts for the website’s blog
  • Creating a complete calendar to make sure constant introduction of content
  • Allocating sources for visitor posting (more on that later).

The advisor ensures that the content material created is now not solely optimized for the keywords, however is crafted in accordance to the search intent.


4.      Perform On-Page SEO

This is the place the technical knowledge of the search engine optimisation advisor comes into play.


On-page search engine optimisation refers to optimizing your internet site for a clean user-experience. This includes technical SEO, including, however no longer constrained to:


  • Ensuring the supply code – HTML, Javascript, and CSS archives – isn’t broken and optimized for each cell and desktop
  • Fixing troubles that may be affecting the web site pace and web page speeds of character touchdown pages
  • Ensuring all pages are mapped out to gorgeous keywords
  • Ensuring that the internet site doesn’t have any indexing issues
  • Paying interest to protection troubles and enforcing SSL certificate
  • In addition, the marketing consultant additionally units up Google Analytics and Search Console to maintain song of performance.


That’s nevertheless the tip of the iceberg. Any different search engine marketing challenge carried out on the internet site comes underneath the definition of on-page SEO.


5.      Develop and Execute a Link Building Strategy

Link constructing refers to growing amazing one-way links (i.e., hyperlinks from different web sites pointing to yours).


If you’re now not spending ample sources on developing exceptional backlinks, nothing else things – specifically if you belong to a aggressive niche. That’s due to the fact Google and different search engines reflect onconsideration on first-rate hyperlinks as the most vital ranking factors.


The marketing consultant employs distinctive hyperlink constructing tactics, including:


  • Guest posting
  • Broken hyperlink building
  • Citations
  • Content outreach (such as sharing infographics)
  • Unlinked company mentions
  • Content syndication and repurposing

The guide alternatives the tactic(s) primarily based on the company’s useful resource and niche.


6.      Collaborate with Different Team Members

As with each and every different pillar of web marketing, website positioning entails a lot of things.


Having one individual do everything, from growing the strategy, executing everything, and then reporting is simply unrealistic.


The web optimization guide has to collaborate with one of a kind crew members, inclusive of content material marketers, PR professionals, designers, net developers, and stakeholders to make sure clean execution of work.


7.      Analyze Performance and Report to Stakeholders

Last however no longer least, the advisor is accountable for gauging the overall performance of their search engine optimisation efforts and offering these numbers to the applicable supervisors.


A patron commercial enterprise may additionally be fascinated in understanding about the following metrics:


  • Organic search traffic
  • Keyword rankings
  • Organic conversion rate
  • Click-through rate
  • Bounce rate
  • Do-follow links

A clever search engine optimization marketing consultant creates case research on their most profitable tasks and use them to seize greater clients.


How to Become an website positioning Consultant

Becoming an search engine marketing marketing consultant requires a sure degree of experience, technical know-how, and a numerous skillset.


Here’s what you have to do:


  • Gain Relevant Credentials – you don’t always want to have a bachelor’s diploma to be an website positioning consultant, however formal schooling will supply you a huge edge. Furthermore, having certifications that validate your capabilities is notably endorsed (even greater so than going to college).
  • Gather Ample Experience – at minimum, an search engine marketing marketing consultant wishes to have between three to 5 years of journey of experience. This ride can be constructed in an business enterprise or independently as a freelancer.
  • Build a Strong Skillset – a marketing consultant ought to be informed in unique website positioning equipment and platforms, like Moz, Ahrefs, SEMrush, Google Analytics, etc. Some degree of coding abilities will additionally be a large plus. Furthermore, smooth competencies like communication, problem-solving, and necessary questioning are a massive plus.
  • Even if you don’t tick all of the aforementioned boxes, there’s no one stopping you from calling your self an website positioning guide and beginning your very own agency. However, in order to stand out from the competition, the extra organized you are, the better.


How Much Do search engine optimization Consultants Make? (What to Demand or Pay)


  1. Online advertising professionals, together with search engine marketing consultants, are well-compensated for the information they carry to the table.
  2. According to Ahrefs, most search engine marketing consultants/companies cost their purchasers a month-to-month retainer fee. This price varies notably from us of a to country, however not often exceeds $5,000 per month. Furthermore, the most famous pricing vary is between $501 to $1,000 per month.
  3. For SEOs – the greater experience, higher portfolio, and astounding credentials you have, the greater you can charge.
  4. As for commercial enterprise owners, whilst there’s no idea of a one hundred percent warranty in SEO, if you choose higher results, you must be organized to spend some greater $$.